For uncompromising cat parents who want the best, KatKin goes hardcore for cat health: cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. #LoveHard
Led the end-to-end creation of engaging print, static and motion assets for paid and organic campaigns across platforms including Instagram, TikTok, YouTube, and Reddit. Collaborated with marketing, copy, and content teams to develop standout visuals that aligned with brand strategy and drove audience engagement. Translated performance insights into refined creative decisions, experimenting with formats and storytelling to boost conversion. Leveraged Adobe Creative Cloud to craft dynamic video edits, 2D animations, and compelling product imagery. Honoured with the KatKin Culture Award in June 2022 for creative impact and cross-team collaboration.