Crocs Christmas Giveaway 2024
If you want Crocs, hint hint! This year, Santa Crocs is rewarding the naughty ones too! In the spirit of Christmas, we’re spreading joy and gifting Crocs to our community of fans.
For this project, I collaborated with the art director and copywriter on the concept, then took full ownership of pre-production, set design, filming, directing, editing, and motion graphics.
Fan Voice
Our fans have a wild imagination, and their comments are often crazy and unhinged. They’re the very essence of our brand.
With "fan voice" we are bringing our fan's Hollywood-worthy comments to life.
With "fan voice" we are bringing our fan's Hollywood-worthy comments to life.
I have full ownership of the concept development, storyboarding, production, post-production, and motion design.
Fan Crocs
UK 90s girl band Sugababes is touring the UK in April, and it promises to be full of Y2k nostalgia. We’ll create the ultimate pair of Crocs for a die-hard fan, complete with an LED sign that spells out the title of their no.1 hit, ‘Push The Button’. A huge red button will be positioned on one Croc, which once pushed will trigger the mini disco balls to spring into action.
I have full ownership of the DIY, production, post-production, and motion design.
Crocs Always On Content
Here are some other weird and wonderful always on content from Crocs world.
Art Director: Izzy Gruppo
Copywriter: Alma Lukito
Creative Director: Vicki Murfit
Content Creator, Video Editor and Motion Designer: Pinar Baygul-Stevens