For this logo animation, I chose to highlight the vibrant, vertically oriented Samsung's M hexagon made up of numerous triangles in a range of colours—from yellow and green to powder blue and fuchsia pink. These dynamic shapes and hues symbolize Samsung's commitment to innovation and progress, making the logo both striking and memorable. The animation begins slowly and gradually accelerates, reflecting the user journey—from the thoughtful care Samsung invests in its products to the seamless ease of their everyday use.
Art direction and motion design: Pinar Baygul-Stevens